Our official name has recently been upgraded to Ask Different (instead of Apple). This is something we've been hoping for for a long time, and I'm thrilled that it's happened. I don't want this post to come across as complain-y or ungrateful, it's just a little detail I noticed and wanted to mention.

The change seems to have propagated throughout the site and network now: we're Ask Different in the site's title, the SE sites list, the newsletter, etc.

However, in some places (like the about page), the name is displayed as 'Ask Different - Stack Exchange'.

This sounds weird to me: Apple - Stack Exchange made sense because 'Apple' was not the site's brand; we were part of the Stack Exchange brand. Now that we officially have the distinct brand 'Ask Different', keeping SE on the end seems a little messy and unnecessary (even without '-SE' it's still clear that we're part of the SE network).

SE's David Fullerton mirrored this observation in his original post on Arqade:

About the only thing we can agree on right now is that “XXXXX Stack Exchange” is not a brand -- it’s too long, descriptive, and forgettable.

I've noticed this on Arqade as well: they are 'Arqade - Stack Exchange' in some places, not just 'Arqade'. Wasn't this one of the reasons (a small one, but a reason nonetheless) for the change in the first place?

Personally, I'm in favor of removing the ' - Stack Exchange' from the end of 'Ask Different'.

  • I'm utterly indifferent at this point, just releived to be Ask Different and not Apple Stack Exchange. But I'm open to being swayed, if this is something we think is worth agitating for.
    – Daniel Mod
    Commented Jun 13, 2012 at 18:04
  • @DanielLawson Don't get me wrong, I feel the same way. I just think, since we're doing this, we should go all the way. Commented Jun 13, 2012 at 18:07
  • 2
    I raised a similar concern regarding inconsistency with this stuff over at Meta.Arqade. Notable is that all 'named' non-trilogy sites (Arqade, Ask Different, AskUbuntu) share the Clever Name -- Stack Exchange notation, which the trilogy lacks. Make of it what you will. Commented Jun 19, 2012 at 3:52

1 Answer 1


Stack Overflow x3

Enough said?


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