Our official name has recently been upgraded to Ask Different (instead of Apple). This is something we've been hoping for for a long time, and I'm thrilled that it's happened. I don't want this post to come across as complain-y or ungrateful, it's just a little detail I noticed and wanted to mention.
The change seems to have propagated throughout the site and network now: we're Ask Different in the site's title, the SE sites list, the newsletter, etc.
However, in some places (like the about page), the name is displayed as 'Ask Different - Stack Exchange'.
This sounds weird to me: Apple - Stack Exchange made sense because 'Apple' was not the site's brand; we were part of the Stack Exchange brand. Now that we officially have the distinct brand 'Ask Different', keeping SE on the end seems a little messy and unnecessary (even without '-SE' it's still clear that we're part of the SE network).
SE's David Fullerton mirrored this observation in his original post on Arqade:
About the only thing we can agree on right now is that “XXXXX Stack Exchange” is not a brand -- it’s too long, descriptive, and forgettable.
I've noticed this on Arqade as well: they are 'Arqade - Stack Exchange' in some places, not just 'Arqade'. Wasn't this one of the reasons (a small one, but a reason nonetheless) for the change in the first place?
Personally, I'm in favor of removing the ' - Stack Exchange' from the end of 'Ask Different'.