The current name of the site - "Ask Different" doesn't make sense for most of people except of some people who remember history of Apple campaigns.
When I first time have seen the reference to the site, I decided, that it's like miscelenious, and didn't understand, why apple related questions do not have designated site. I've spend an hour finding and reading different discussions about how/why the name was chosen( including Official Site Title, Domain name suggestions, Write an Elevator Pitch / Tagline )
They didn't convinced me that the name is obvious for most of users.
On http://stackexchange.com/sites page most site names are self- explanatory, except of Ask Different ( and StackOverflow itself). It shows just "Ask Different" and a meaningless for me sign. User has to select the box to see subtitle, explaining what the site is about.
(Can the explanation be added, if rename of the site will be postponed/ not implemented?)
I am fully agree with reasons described in
Ask Different, really? Surely Ask Apple, why the current name is incorrect.
However the suggested name "Ask Apple" was not good, because the site does not a support from Apple company.
I am suggesting to rename the site as "Apple User " (similar to Super User). I understand that it's sounds like a major change, but re-branding often a good thing. It was wise to leave URL unchanged, when change of the name was done.Please change name of site from "Apple" to "Ask Different".
When voting for my suggestion, please consider that the name should be meaningful for thousands of new users, not only for people, who familiar with the current site and Apple history.
Name is confusing for NEW members, for people, who do search or wants to ask the first Apple related question and don't know, that Apple related site exist. I agree, that once I learn the purpose of the site, i can accept the name. But this learning exercise for every new person could be easily avoided just by having more intuitive name.
My suggestion is to folow KISS principle, avoid extra step of translation (in particular for new users) that Different means Apple.