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As many of us know, in September most years Apple hosts a press event during which new products are announced. For example, on 7 September 2016 we saw the iPhone 7 range, Apple Watch Series 2, and AirPods among the major announcements.

Apple has just issued invites to this year's event, notable because it's the first to be held at its new Steve Jobs Theatre, itself a part of Apple's new Apple Park 'spaceship' campus!

This event will be held at 10am on Tuesday 12 September 2017 (Pacific Time).

Below is part of the invite Apple issued for the event:

enter image description here

To coincide with this, we're holding a live chat event right here using Ask Different Chat. Users are invited to join us in chat as the announcements unfold.

Expected announcements

  • iPhone 7s and iPhone 7s Plus models
  • a totally new 10th Anniversary iPhone (commonly referred to as the iPhone 8, but my expectation is it won't be called that)
  • wireless charging
  • iOS 11 release date
  • watchOS 4 release date
  • macOS High Sierra release date

Rumoured announcements

  • Apple Watch Series 3 with LTE support
  • 4K Apple TV model
  • iMac Pro release date
  • HomePod release date

Surprise announcements

  • Let's find out together! :)

Time of Keynote address

The Keynote address is scheduled for 10am on Tuesday 12 September 2017 (Pacific Time). This equates to:

  • Adelaide - 2.30am, Wednesday 13 September
  • Amsterdam - 7.00pm, Tuesday 12 September
  • Auckland - 5.00am, Wednesday 13 September
  • Beijing - 1.00am, Wednesday 13 September
  • Berlin - 7.00pm, Tuesday 12 September
  • Hong Kong - 1.00am, Wednesday 13 September
  • Jerusalem - 8.00pm, Tuesday 12 September
  • London - 6.00pm, Tuesday 12 September
  • Moscow - 8.00pm, Tuesday 12 September
  • New Delhi - 10.30pm, Tuesday 12 September
  • New York - 1.00pm, Tuesday 12 September
  • Paris - 7.00pm, Tuesday 12 September
  • Perth - 1.00am, Wednesday 13 September
  • Rio de Janeiro - 2.00pm, Tuesday 12 September
  • Rome - 7.00pm, Tuesday 12 September
  • Singapore - 1.00am, Wednesday 13 September
  • Sydney - 3.00am, Wednesday 13 September
  • Tokyo - 2.00am, Wednesday 13 September

You can also check your local timezone here.

So, for some of us (me included) it'll be a very late night or a very early morning!

Hope to see you there!

  • 1
    Wooooooo! I can't wait to see the theater as well as hear what is about to be released for sale.
    – bmike Mod
    Commented Sep 1, 2017 at 1:00
  • 1
    Yeah, I'm pretty pumped about that theatre and the whole campus. Will definitely have to make a point of visiting it one day. :) As for now, I'm waiting to see what people read into the Apple logo design on the invite! What does it mean? Does it mean this? Or maybe that? LOL
    – Monomeeth Mod
    Commented Sep 1, 2017 at 1:38
  • The 10th anniversary iPhone will be called the iPhone X(recently leaked)
    – airsquared
    Commented Sep 10, 2017 at 23:20
  • @books453 Actually, a purported photograph of the iPhone X packaging leaked on a Chinese blog about two months ago. I've still got the photo somewhere. But a few weeks back, another purported image of the iPhone Edition packaging leaked as well. LOL Not long now and we'll find out for certain! :) Hope you can join us for the live chat!
    – Monomeeth Mod
    Commented Sep 10, 2017 at 23:22


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