The program run by Apple whereby developers, music labels and artists as well as iAd producers and Book authors enter into a business relationship with Apple for the purpose of selling content through Apple's digital storefronts. is the primary source for iTunes connect information. Use care to not discuss things that are only available under NDA. If in doubt - ask first at the official Apple Developer Forums that are run by Apple and explicitly allow NDA topics to be discussed and answered by Apple and other developers.